Traction
Gabriel Weinberg, Justin Mares
Most startups fail because they can't get traction. Gabriel Weinberg and Justin Mares teach the nineteen channels you can use to build a customer base and how to pick the right ones for your business. Drawing on interviews with over forty successful founders including Jimmy Wales and Alexis Ohanian, the book provides a framework to test various traction channels and identify the best one for any startup.
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