Obviously Awesome

Name: Obviously Awesome
Author: April Dunford

April Dunford

You know your product is awesome-but does anybody else? Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base. So what is it?

5 score

#461 overall

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Score based on developer article recommendations — not sales data or reviews.

Career & Growth Backendcareerproductivityentrepreneurship

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🟢 Developer Verdict

Offers a practical, unique framework for product positioning, helping makers clearly articulate their product's value to the right audience.

Read this if

✓ You seek a distinct approach to product positioning
✓ You are a product owner or aspiring product manager
✓ You need actionable strategies to define product value

Skip this for now if

✗ You expect deep technical content on software architecture
✗ You want guidance on product development methodologies
✗ You are looking for an introduction to product management basics

Developer signal: Overwhelming Consensus · 100% 2 analyzed mentions Career ChangingPracticalUnique Perspective

📊 Why Developers Recommend

It helps developers think more intentionally about professional growth.

It provides practical career guidance specific to the engineering profession.

Developers credit this book with fundamentally changing how they approach their craft and think about engineering problems.

Top signals: Career ChangingPracticalUnique Perspective

💬 What Developers Say

"I came across ‘Obviously Awesome’ by April Dunford and it changed my world."
— michellesjames · How a positioning workshop saved our product · Oct 30, 2019

"I would recommend any product owners and marketers read this book."
— michellesjames · How a positioning workshop saved our product · Oct 30, 2019

"Here are the top 5 books that I really believe are helpful for product makers:"
— eekayonline · Five Books I Recommend To Makers In 2020 · Jan 8, 2020